THOUGHTS AND IDEAS

Introduction Thinking about launching merch at your gym but not sure where to start? You’re not alone.We’ve worked with over 1,500 gyms, and we get the same questions again and again — so we put all the answers here in...

Gone are the days of ordering boxes of shirts, hoping they sell, and marking down leftovers months later. The most profitable gyms in 2025 are running zero inventory merch drops — a system where every item is paid for before...

  The Simplest Gym Merch Marketing Move Most Owners Skip Introduction When it comes to selling gym merch, most owners think they need some complicated marketing hack to get members to buy. But here’s the truth: the most effective sales...

Introduction Merch isn’t just a side hustle for your gym — it’s a profit center and a powerful way to build your brand. When done right, apparel turns members into walking billboards and creates a sense of community you can’t...

  If you’re a gym owner, chances are your apparel program is causing you more headaches than revenue. Whether it’s unsold inventory piling up, endless hours on spreadsheets, or working with print shops that nickel-and-dime you, it often feels like...

At CrossFit Tyler, community is everything. But for owner Brittany, one aspect of running her gym felt more like a chore than a chance to connect: managing apparel. “We were handling everything locally,” Brittany shares. “But I wanted something easier,...